This Cookie Policy explains how Kopexa GmbH (hereinafter referred to as "Kopexa", "we", "us" or "our") uses cookies and similar technologies to recognize you when you visit our websites, including but not limited to kopexa.com, app.kopexa.com and their successor URLs, mobile or localized versions and associated domains/subdomains ("Websites"). This policy also applies to our mobile app ("App") and our communication platform ("Platform"). It describes which technologies we use, why we use them and what rights you have to control our use of these technologies.
What are cookies?
Cookies are small data files that are stored on your computer or mobile device when you visit a website, mobile app or online platform. They are used by online services to capture information about user activity, facilitate interaction with websites, apps and platforms, and make the user experience faster and more efficient.
Types of cookies
- First-party cookies: These cookies are set and managed directly by Kopexa.
- Third-party cookies: These cookies are set by external providers and enable features such as advertising, interactive content or analytics on our website, app or platform. Third-party providers may recognize your device when you visit our or other websites.
For more information about cookies and their impact on your online experience, visit www.aboutcookies.org.
Which cookies do we actually use?
Our cookie banner (c15t) distinguishes three categories: Necessary, Analytics/Measurement, and Marketing. Specifically, we use the following cookies and storage access:
Necessary (no consent required)
| Name | Purpose | Provider | Duration |
|---|---|---|---|
kopexa-consent-v2 | Stores your cookie preferences | Kopexa (first party) | up to 12 months |
kp_gdpr | Flags whether you are accessing from the EU/EEA (for correctly displaying the consent banner) | Kopexa (first party) | session or up to 12 months |
mkt_consent | Internal signal for whether marketing consent has been given (also used by the Meta Conversions API) | Kopexa (first party) | up to 6 months |
Analytics/Measurement (only with your consent)
| Name | Purpose | Provider | Duration |
|---|---|---|---|
ph_* (e.g. ph_phc_..._posthog) | Recognizes sessions and users for product analytics and error tracking | PostHog Inc., processed in the EU data region (eu.posthog.com) | up to 12 months |
Note: for web analytics, we additionally use Matomo (self-hosted at stats.kopexa.com). Matomo runs entirely server-side via the HTTP Tracking API and sets no cookies in your browser. Since no cookie is set, no consent is required for Matomo.
Marketing (only with your consent)
| Name | Purpose | Provider | Duration |
|---|---|---|---|
_fbp | Recognizes visits for advertising performance measurement and retargeting (Meta Pixel) | Meta Platforms Ireland Ltd. / Meta Platforms Inc., USA | up to 90 days |
In addition to the Meta Pixel in the browser, we transmit certain events (e.g., contact or demo requests) server-side via the Meta Conversions API. Email address and phone number, where available, are transmitted only in pseudonymized/hashed form (SHA-256). This server-side transmission does not set an additional cookie in your browser, but also only occurs with marketing consent given.
Managing cookie preferences
You can decide which cookies you want to allow. To adjust your cookie preferences and learn more about the cookies used on our website, visit the cookie settings in the footer of this page and click the "Adjust cookie settings" link. You can withdraw your consent to the "Analytics/Measurement" and "Marketing" categories there at any time, with effect for the future.