H&M
35.3 million EUR
2020 · HmbBfDI
Extensive employee monitoring in the service center. Personal data collected for years without a legal basis.
Interactive checker
Answer Yes or No. For every "Yes" on a trigger, the checker immediately shows whether the obligation applies, and on which legal basis.
5 questions based on Section 38 BDSG and Art. 37 GDPR. No sign-up, no data stored.
This assessment does not replace legal advice. When in doubt, engage a DPO or a specialist IT lawyer.
What a violation risks
up to 10 million EUR
or 2% of worldwide group turnover
, whichever is higher
Pure appointment violations are 5,000 to 50,000 EUR in practice. But: a missing DPO function points to structural data protection deficits, and those draw further violations into the proceedings.
Three prominent cases
35.3 million EUR
2020 · HmbBfDI
Extensive employee monitoring in the service center. Personal data collected for years without a legal basis.
14.5 million EUR
2019 · BlnBDI
Personal data of former tenants kept without necessity. Violation of storage limitation (Art. 5 GDPR).
1.24 million EUR
2020 · LfDI BW
Data breaches in a member prize draw. Addresses processed further without valid consent.
Sources: press releases of the relevant supervisory authorities. The amounts stated are the fines originally imposed.
The legal bases
Art. 37 GDPR defines three triggers for all of Europe. Section 38 BDSG adds the employee threshold for Germany, which no other EU country has in this form.
Public authority / public body
Federal government, states, municipalities, public-law institutions. Exception: courts acting in their judicial capacity.
Core activity monitoring
Large-scale, regular, systematic monitoring. Behavioral targeting, location tracking, AI profiling, large-scale web analytics.
Core activity special data
Large-scale processing of health, biometric, genetic, religious or trade union data.
Beyond the GDPR, Section 38(1) BDSG requires a DPO as soon as as a rule at least 20 people are constantly engaged in the automated processing of personal data.
2019 update: the old 10-person rule was raised to 20 with the BDSG reform. Anyone planning with the 10-person threshold is using outdated figures.
Even without an obligation
By Series A at the latest, VCs expect a DPO plus records of processing and a DPIA workflow. Early structures cost less than retrospective remediation.
Large customers require proof of an appointed DPO during vendor onboarding. Without a DPO, you fail at the first compliance question.
With rapid hiring, the 20-person threshold tips within 6–12 months. Organizing it retroactively is unpleasant, doing it proactively is cheap.
Under Section 38 BDSG from 20 people who constantly process personal data in an automated way. This threshold applies in addition to Art. 37 GDPR. Public authorities, companies with a monitoring core activity or large-scale processing of special categories of data need a DPO regardless of headcount.
No. The threshold was raised from 10 to 20 people in 2019 with the BDSG reform. Anyone still planning with the old value is using outdated criteria.
Yes, provided they regularly (not just sporadically) work with personal data in an automated way. This includes temps, fixed-term staff and interns if they enter data, e.g. in the CRM, ERP or marketing tool.
No. Art. 38(6) GDPR prohibits conflicts of interest. Managing directors, compliance officers, IT managers and HR managers are excluded because they themselves decide on data processing and would then be controlling themselves.
Without undue delay, that is, without culpable hesitation. In practice, 4 to 8 weeks until appointment and notification to the supervisory authority is still tolerable; after that, the fine risk rises significantly.
Yes. Written appointment, notification to the relevant supervisory authority, publication of contact details (e.g. in the privacy policy). We provide the appointment text upon mandating.
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More in the hub
Overview: what an external DPO does, when one is mandatory and how the Kopexa partner network places them.
Pricing models for external DPOs compared: hourly fee, monthly flat rate, packages by company size.
External DPOs by region: Berlin, Munich, Stuttgart, Cologne, Bremen and more.